Privacy policy

Last updated: 23 May 2026

The Context Project respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect information when you visit TheContextProject.com, join early access, subscribe to updates, contact us, submit a topic, report an issue, use our forms, or interact with our website.

For questions about this policy, contact:

support@thecontextproject.com

Who we are

The Context Project is an independent research and media platform based in the United Kingdom.

The website provides informational, educational, research, commentary and investigative content exploring the systems, incentives, narratives and unanswered questions shaping modern life.

Website:

TheContextProject.com

Information we collect

We may collect the following types of information:

- name
- email address
- contact form submissions
- topic requests
- source submissions
- issue reports
- uploaded files or screenshots you choose to provide
- website usage information
- device and browser information
- approximate location data
- referral source
- pages viewed
- links clicked
- analytics and tracking information
- email subscription status
- consent preferences

We do not intentionally collect sensitive personal information unless you choose to provide it.

Please do not submit private medical records, confidential documents, private third-party information or sensitive information unless you have the legal right to share it.

How we collect information

We collect information when you:

- visit the website
- join early access
- subscribe to updates
- complete a contact form
- submit a topic
- submit a source
- report an issue
- upload a file or screenshot
- click links on the website
- interact with emails
- use cookies, pixels or analytics tools on the site

Some technical information may be collected automatically through cookies, pixels, analytics tools and similar technologies.

How we use your information

We use information to:

- operate and improve the website
- manage early access signups
- send updates and newsletters where you have opted in
- respond to enquiries
- review topic requests
- review source submissions
- review issue reports
- improve research pages and tools
- understand how visitors use the site
- measure traffic and marketing performance
- protect the website from spam, abuse and security risks
- comply with legal obligations
- prepare for future membership features, tools and research library access

We do not sell your personal data.

Email marketing

If you join early access or subscribe to updates, we may send emails about:

- new investigations
- source-backed breakdowns
- research updates
- topic releases
- future tools
- launch announcements
- important project updates

You can unsubscribe from marketing emails at any time using the unsubscribe link in our emails or by contacting:

support@thecontextproject.com

Legal basis for processing

Where UK GDPR or similar laws apply, we may rely on one or more of the following lawful bases:

Consent — for email marketing, optional cookies and certain tracking technologies.

Legitimate interests — to operate the website, improve the platform, respond to enquiries, protect against abuse, measure performance and develop the project.

Contract — where processing is needed to provide a requested service, future membership, account access or digital access.

Legal obligation — where processing is required for legal, regulatory, tax, accounting or compliance reasons.

Analytics, cookies and tracking

We may use analytics and tracking tools including:

- Google Analytics 4
- Google Search Console
- Microsoft Clarity
- Meta Pixel / Facebook and Instagram tracking
- Shopify analytics
- Klaviyo tracking if enabled
- TikTok Pixel if enabled
- other similar tools used for performance, marketing measurement and user experience

These tools may collect information such as:

- pages visited
- time spent on pages
- referral source
- clicks
- scrolling
- device and browser information
- approximate location
- anonymised or pseudonymised identifiers

Microsoft Clarity may record session behaviour such as clicks, scrolling and page interactions. We use this to improve website usability, understand friction and improve the signup journey.

Meta Pixel may help us measure traffic from Facebook and Instagram and understand whether visitors engage with the website.

Google Analytics helps us understand traffic, pages viewed, referral sources and website performance.

Where required, non-essential cookies and similar technologies should only be used with consent.

The website may use cookies and similar technologies to:

- keep the website working
- remember preferences
- measure analytics
- improve user experience
- understand traffic sources
- support marketing attribution
- help secure the website

You can manage cookies through your browser settings and any cookie preference tool provided on the website.

Blocking cookies may affect some website functions.

Forms, topic requests and issue reports

If you submit a topic, source, issue report, document, screenshot or other material, we may use the information to:

- review the submission
- verify sources
- improve research pages
- correct errors
- update or clarify content
- investigate technical issues
- contact you for clarification
- develop future topics or tools

Please only submit material that you have the right to share.

Who we share information with

We may share information with trusted service providers who help operate the website and platform, including:

- Shopify
- website hosting providers
- analytics providers
- email marketing providers
- form and automation tools
- advertising and pixel providers
- spam prevention and security tools
- professional advisers where required
- legal or regulatory bodies where required by law

We may also share information where required by law, regulation, court order, legal process, security need or to protect our rights, users or platform.

International processing

Because we use online services and platforms, your information may be processed outside the United Kingdom, including in the United States or other countries.

Where required, we rely on appropriate safeguards provided by those service providers.

How long we keep information

We keep information only for as long as reasonably necessary.

Typical retention may include:

- email subscriber data: until you unsubscribe or ask for deletion
- contact enquiries: as long as needed to respond and maintain records
- issue reports: as long as needed for review, audit and improvement
- form submissions: as long as needed for project, support or research purposes
- analytics data: according to the retention settings of the analytics provider
- legal or technical records: as long as required for compliance, security or dispute purposes

We may retain some information longer where required for legal, security, fraud prevention, dispute resolution or compliance reasons.

Your rights

Depending on where you live, you may have rights over your personal data, including the right to:

- access your personal data
- correct inaccurate data
- request deletion
- restrict processing
- object to processing
- withdraw consent
- request data portability
- complain to a supervisory authority

To exercise your rights, contact:

support@thecontextproject.com

If you are in the UK, you can also contact the Information Commissioner’s Office.

Children

The Context Project is not directed at children.

You must not submit information or use interactive services if you are under the age required by law in your country to use online services.

If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete it.

Security

We take reasonable steps to protect personal information from unauthorised access, loss, misuse or disclosure.

However, no website, platform, email system or online service can be guaranteed completely secure.

You use the website at your own risk.

Updates to this policy

We may update this Privacy Policy from time to time.

The updated version will be posted on this page with a new “Last updated” date.

Continued use of the website after changes means you accept the updated policy.